Digital Standee in India: Prices, Sizes & Which One to Buy
A digital standee is India's favourite first signage purchase — a freestanding screen you place where the footfall is: the entrance, the queue, the mall aisle, the exhibition stall. Ours are made in Delhi, priced from ₹31,860 incl. GST (32–75 inch), ship free across India, and include the software to change creatives from your phone. In our own sales data, standees are the most-quoted product family in the country — this page covers prices, sizes and how to choose.
Digital standee prices (live, GST-inclusive)
| Display | Type | Starting at | |
|---|---|---|---|
 | Unity Column | floor mounts | ₹33,984 |
 | Passage Pro | floor mounts | ₹31,860 |
Prices update automatically from our factory catalog. Every model opens into a configurator — mounting, finish, options — and the shown price is the quoted price. See the full price list.
Where standees earn their keep
- Retail & showrooms — new arrivals at the door, offers in the aisle (retail use cases).
- Restaurants & cafés — combos and launches at the entrance and billing queue (restaurant use cases).
- Events & exhibitions — a moving, glowing stall wall that packs into a car.
- Lobbies & receptions — welcome screens for offices and hotels (lobby guide).
- Campuses — auditorium and admission-office displays (campus guide).
The two models
- Unity Column (32–75") — the flagship column standee: clean pillar design, six sizes, the one on this page's price table doing the heavy lifting in malls and lobbies.
- Passage Pro (32 & 43") — the slim-profile standee for tight entrances, billing queues and offer zones.
Every SOIL display ships with SetuOS — the software is the point.
Update content from your phone in seconds, schedule by time or event, and control 1 to 500 screens across locations from one dashboard. The software comes included with the display — pay once, no monthly fee. Running many outlets? A paid Cloud plan controls them all from one place. How SetuOS works · vs subscription software
Buying checklist
- Size by viewing distance: 32" up to ~3 m, 43" for most floors, 55"+ for halls.
- Commercial panel, not TV-on-a-stand — standees run 12+ hours daily.
- Ask what content software costs in year 2 — ours is included, one-time.
- Castors if it will travel between locations or events.
Frequently asked questions
What is a digital standee?
A digital standee is a freestanding commercial display — a slim floor-standing screen used at entrances, malls, events, showrooms and lobbies to run ads, menus, offers and information. Unlike a wall display, it moves to wherever the footfall is, and unlike a printed standee, the creative changes from a phone in seconds.
What does a digital standee cost in India?
Made-in-India commercial digital standees cost ₹31,860 to ₹1,00,000+ incl. GST depending on size: 32-inch from ₹31,860, 43-inch around ₹47,400, 55-inch and above for large-format impact. The software to run the screen comes included — pay once, no monthly fee (businesses with many locations use our paid Cloud plan). Beware of consumer-TV-on-a-stand assemblies at lower prices — they fail under commercial duty.
Which size digital standee should I buy?
43-inch is India's most popular standee size — tall enough to read across a lobby or aisle, priced where a single-location business signs off. Choose 32-inch for tight retail spaces, and 55–75-inch for malls, events and atriums where the screen must dominate the space.
Digital standee vs printed standee — is it worth it?
A printed standee costs ₹500–2,000 per creative and goes to scrap with every campaign. A digital standee is one purchase that plays unlimited creatives, schedules by daypart, and shows motion — most businesses recover the cost within months of stopping reprints, and the screen sells harder than paper ever did.
Can I move it between locations and events?
Yes — standees are freestanding and movable (castor options available). Content follows over Wi-Fi through SetuOS, so the same unit works the showroom on weekdays and the exhibition stall on weekends.
Talk to the people who actually build these displays.
SOIL manufactures commercial digital signage in India — transparent GST-inclusive pricing, SetuOS software included, 1-year warranty, pan-India delivery.