One OS.
Every Screen.
Cloud based digital signage software by Soil — SetuOS digital signage CMS.
SetuOS is cloud based digital signage software by Soil — the brain behind every Soil display. Manage playlists, schedules and content for every screen from one dashboard. Run a single screen standalone, manage thousands from the cloud, or host it all inside your own on-premise infrastructure.
Three editions. One platform.
Whether you run one screen or ten thousand, there's a SetuOS edition that fits.
SetuOS Standalone
Per-screen · LAN / USB
Each screen runs on its own. No central server, no internet required — manage it from any laptop or phone on the same network.
- Runs independently on each display
- Configure via local IP or USB
- Perfect for single screens & kiosks
- Layouts, playlists, scheduling
Pricing · One-time license per screen. No recurring fees.
Best for: Single boutique stores, retail windows, standalone kiosks.
SetuOS Cloud
One dashboard, every screen, every location. Push updates over the air, schedule by time or event, monitor health and audience in real time.
- Remote management & OTA updates
- Multi-site, multi-tenant control
- Real-time device health monitoring
- Audience analytics & dwell time
- Role-based access & audit logs
- Schedule by time, weather, event
Pricing · Per-device annual subscription. Includes hosting, updates and support.
Best for: Hotel chains, retail networks, multi-location enterprises.
SetuOS On-Premise
Inside your firewall
The full Cloud experience, hosted inside your own infrastructure. Same dashboard, behind your firewall — for high-trust, regulated environments.
- Hosted on your own servers
- Air-gapped deployments supported
- Same UX as Cloud edition
- Data never leaves your network
- Active Directory / SSO integration
- Dedicated support & SLAs
Pricing · Per-device perpetual license + deployment cost on your infrastructure.
Best for: Government, defence, healthcare, BFSI, public sector.
Setu — the bridge.
In Sanskrit, Setu means a bridge — that quiet, deliberate connection between two worlds.
SetuOS is the bridge between your screens and the cloud. Between your story and your audience. Between the brand you've built and the dream you're still building toward.
Look closely at the mark — the S flows from the top of the frame to the bottom, holding both ends together. One stroke. One bridge. One operating system for every screen you'll ever own.
Everything you need to run signage at scale
Designed with operators in mind — powerful where it matters, simple where it counts.
Layouts & Zones
Drag-and-drop layouts with multiple content zones per screen.
Media Library
Centralised library for images, videos, and live feeds.
Scheduling & Rules
Time, day, weather, or event-based playback rules.
Multi-Screen Sets
Group screens into sets and push content as one.
Audience Insights
Track impressions, dwell time and engagement.
Interactive & Voting
Run live polls, votes and audience interactions.
Role-based Access
Tenant, admin, editor and viewer roles built-in.
Live Preview
Preview any screen in real time before publishing.
A dashboard your team will actually love
Modern, fast, and built around real signage workflows.
Layout Editor
Drag-and-drop zones, widgets and live preview.
Analytics
Impressions, top screens, audience insights.
Devices
Every screen, every location, one view.
Schedule & Playlists
Plan content by hour, day or event.
Built for every industry
From luxury hotels to high-security government sites — SetuOS adapts to your environment.
Hospitality
- Menu boards
- In-room displays
- Event signage
Retail
- Promotions
- Queue busters
- Window displays
Corporate
- Lobby branding
- Meeting rooms
- Internal comms
Government
- Citizen info
- Token & queue
- Wayfinding
Healthcare
- Token systems
- Awareness loops
- Ward info
Education
- Campus boards
- Timetables
- Event displays
Live in three steps
From unboxing to broadcast in under an hour — Standalone, Cloud or On-Premise.
Connect your displays
Plug in any Soil-powered display, or pair your existing Android/Windows player.
Pick your edition
Standalone for a single screen. Cloud for many. On-Premise for total privacy.
Publish & monitor
Push live to one screen or thousands. Track performance in real time.
Why teams pick SetuOS
Most signage CMSs are either too rigid or too generic. SetuOS is purpose-built by Soil — the same team that designs the hardware. The result: software and screens that just work.
Hardware + software, unified
No third-party glue. Built end-to-end by Soil.
Secure by default
Role-based access, audit logs, air-gapped option.
Made in India, deployed globally
Localised support with global-grade architecture.
Transparent per-device pricing
No hidden seats, no surprise tiers — clear pricing for Standalone, Cloud and On-Premise.
"We replaced three different CMS tools with SetuOS — one dashboard, every screen, every location."
— Operations Lead, multi-brand retail group
Frequently asked
What is cloud based digital signage?
Cloud based digital signage is a way to manage screens over the internet from a single dashboard. Instead of plugging in a USB drive at every display, you upload content once to the cloud and it syncs to every screen — across one office or hundreds of locations. SetuOS Cloud is Soil's cloud based digital signage software, used to push playlists, schedule content, group screens, and monitor health in real time.
Cloud digital signage vs USB signage — what's the difference?
USB signage means walking up to each screen with a pen drive every time you change content; it doesn't scale, has no analytics, and is hard to keep in sync across locations. Cloud digital signage like SetuOS lets you update any screen from anywhere, schedule content by time or event, group screens, and see real-time device health and audience analytics.
What's the difference between Standalone, Cloud and On-Premise?
Standalone runs each screen independently on your local network — no central server. Cloud gives you one dashboard for every screen across every location, fully managed by us. On-Premise is the same Cloud experience, but hosted inside your own infrastructure, behind your firewall.
Does SetuOS work offline?
Yes. Standalone runs entirely on your local network or USB. Cloud caches content on each device so screens keep playing the last synced playlist even if the internet drops, and resync automatically when connectivity returns.
Can SetuOS run inside our private network?
Yes. Our On-Premise edition deploys the full SetuOS dashboard on servers you own — ideal for government, defence, healthcare and BFSI.
How many screens can SetuOS manage?
From a single display to thousands across locations. Cloud and On-Premise are priced per device, with volume discounts as you scale.
How is SetuOS priced?
Standalone is a one-time per-screen license with no recurring fees. Cloud is a per-device annual subscription that includes hosting, updates and support. On-Premise is a per-device perpetual license plus a one-time deployment cost on your own infrastructure. Talk to sales for an exact quote.
Does SetuOS work with my existing hardware?
SetuOS is built to run on Soil's signage hardware, but supports most Android-based and Windows-based players.
Can I white-label SetuOS for my brand?
Yes. Enterprise plans include white-label dashboards, custom domains, and themed apps.
See SetuOS on your hardware
Get a live demo on a Soil display — or your existing screens. We'll walk you through Standalone, Cloud and On-Premise side by side.