Digital Signage Cost Calculator: SaaS Rent vs One-Time License
Signage software pricing looks tiny — "just $8 a screen!" — until you multiply by screens, by 12, by years. This calculator uses vendors' published prices (verified July 2026; sources in the comparison guide) so you can see the real number before you sign.
Over 5 years, the subscription line alone equals roughly 41 additional 43-inch commercial wall displays (at ₹24,780 incl. GST each). See display prices · Read the full comparison
How to read this
- The subscription never ends. Year 6 costs the same as year 1 — you're renting, not owning.
- It scales with success. Grow from 10 to 50 screens and the rent quintuples. A one-time license gets cheaper per screen as you grow.
- Hardware is the smaller number. A 43" commercial wall display is ₹24,780 incl. GST — once. Many businesses pay more than that per screen in software rent every two years without noticing.
Every SOIL display ships with SetuOS — Standalone is a one-time license, and if you want cloud multi-site control, the Cloud tier is billed per-device per year. Configure any display with transparent GST-inclusive pricing and the quote you get is the price you pay.
Frequently asked questions
How do I calculate digital signage total cost of ownership?
Add four lines: hardware (₹17,000–55,000 per commercial screen in India, one-time), software (either $8–30 per screen per month for SaaS, or a one-time license), installation (often free/bundled for simple mounts), and content operations (someone's time). The line most buyers underestimate is software rent — it compounds with screens × months and never stops.
Is subscription or one-time digital signage software cheaper?
For 1–2 screens on a cheap plan, subscriptions are fine. From about 5 screens and 3+ years, one-time licensing wins decisively: 10 screens on a $20/screen/month plan cost about ₹10 lakh over 5 years in software rent alone — more than the price of the screens themselves.
What does the hardware cost in India?
Commercial-grade (not consumer TV): wall displays ₹17,000–55,000, tabletop displays ₹21,000–33,000, floor standees ₹32,000–1,00,000+, all incl. GST — see the live SOIL price list for exact per-size prices.
Talk to the people who actually build these displays.
SOIL manufactures commercial digital signage in India — transparent GST-inclusive pricing, SetuOS software included, 1-year warranty, pan-India delivery.